Unit 6 • Lesson 10.8h
Launch: The Pricing Problem
Launch the PriceLab Challenge by making Sarah's pricing problem feel real and urgent. Establish the pricing scoreboard (profitable, competitive, defensible) as the unit's north star.
What You'll Learn
- ▶Identify Sarah's pricing problem and why profit margins dropped despite higher revenue
- ▶Explain why price is both a math decision and a market decision
- ▶Recognize the three pillars of strategic pricing: profitable, competitive, defensible
Key Concepts
Profit paradox
Target-profit pricing
Market-competitive pricing
+1 more concepts
Lesson Phases
This lesson follows a structured 6-phase learning model designed for authentic project-based learning.
Hook
Meet Sarah and discover why her growing business is making less money
Introduction
Establish the pricing scoreboard and unit question
Guided Practice
Explore what happens when pricing decisions change
Independent Practice
Make bounded pricing decisions and see consequences
Assessment
Exit ticket on founder problem and pricing scoreboard
Closing
Restate unit question and preview what's next
How You'll Learn
Launch with founder problem narrative
Establish pricing scoreboard
Preview the full unit journey