Lesson ProgressPhase 6 of 6
Phase 6Closing
Closing: Launch: The Pricing Problem
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Unit 6: The PriceLab Challenge - Recap
Sarah's Problem
Her business was growing but profit was shrinking—the Profit Paradox.
The Pricing Scoreboard
A good price must be: Profitable + Competitive + Defensible
Our Unit Question
What pricing strategy hits our profit target while staying competitive?
Unit 6: PriceLab Challenge - Lesson 1 Reflection
Reflect on your learning journey and growth in the CAP framework
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UNDERSTANDING
What is the "Profit Paradox" and why did it catch Sarah off guard?
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CONFIDENCE
How do the three pillars of the pricing scoreboard (profitable, competitive, defensible) work together? Can a price be competitive but not profitable?
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APPLICATION
What pricing calculation or concept are you most curious to learn in the next lesson?
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What's Next?
In Lesson 2, you'll learn the difference between markup and margin—two ways to add profit to your costs that sound similar but work very differently. This is where the math starts.
By the end of Lesson 2, you'll be able to calculate exactly what multiplier to use to hit your profit targets.