Establish the pricing scoreboard and unit question
Sarah's story shows us that pricing isn't just about covering costs. A good price needs to check three boxes:
The price must cover all costs AND leave enough profit to grow the business. Not just break even—actually make money.
The price must make sense compared to what others in the market charge. Too high and customers leave; too low and you undervalue your work.
The price must be something you can explain and defend—to yourself, your team, investors, or anyone who asks "why that price?"
What pricing strategy hits our profit target while staying competitive in the local market?
This is the question Sarah had to answer. Every lesson in this unit will help you build the tools to answer it yourself.
What You'll Learn
Lessons 1-4: The Math Behind Pricing
You'll learn the core calculations: markup vs. margin, break-even analysis, and how to compare pricing scenarios.
Lessons 5-6: Excel Tools for Pricing
You'll build powerful Excel models using Goal Seek and Data Tables to analyze "what-if" scenarios instantly.
Lessons 7-10: Your Pricing Recommendation
You'll apply everything you've learned to create a defendable pricing recommendation for your own business scenario.