Final Presentation, Submission, and Reflection
Lesson 10 is the culmination of the PriceLab Challenge. Teams present their final pricing recommendation to a panel, defend their analysis during Q&A, submit their polished workbook, and reflect on what they learned about pricing, risk, and evidence-based decision-making. This lesson mirrors real business pricing decisions where multiple stakeholders evaluate strategies.
- ▶Deliver a polished 3-5 minute presentation of your group's pricing recommendation
- ▶Defend your recommendation during Q&A using workbook evidence
- ▶Submit your final workbook and presentation artifact meeting all quality standards
- ▶Reflect on how your team balanced competitiveness with profitability and what you learned
This lesson follows a structured 6-phase learning model designed for authentic project-based learning.
Hook
Final polish of workbook and presentation notes before presenting to the panel.
Introduction
Understand the audience, presentation standards, timing, and submission expectations.
Guided Practice
Deliver your team's presentation and participate in Q&A with the panel.
Independent Practice
Review other teams' presentations using the rubric and submit feedback.
Assessment
Submit your final workbook, presentation artifact, and confirm all deliverables.
Closing
Reflect on pricing logic, risk, model credibility, and what you learned about business decision-making.