Deliver your team's presentation and participate in Q&A with the panel.
Present Your Recommendation and Defend It During Q&A
This is the moment your team has been working toward. Deliver your 3-5 minute presentation, show your workbook evidence, and answer questions from the panel. Stay calm, cite your numbers, and remember — you know your analysis better than anyone in the room.
Follow this structure during your presentation. Each section has a suggested time:
1. Introduction (30 seconds)
- Name your business and team
- State the main constraint: capacity limit or target profit
- Briefly describe the pricing problem you solved
Example: "We are Team Northside Print Lab. Our business can produce 220 hoodies per month and we need to hit $500 monthly profit. Our challenge was finding a price that meets both goals."
2. Recommendation (1 minute)
- State your claim clearly — the exact price you recommend
- Briefly explain why this price makes sense
- Show your Dashboard sheet as you speak
Example: "We recommend pricing at $28 per hoodie. This price hits our $500 target profit while staying competitive with local print shops."
3. Evidence (1-2 minutes)
- Cite at least 3 specific numbers from your workbook
- Point to your Dashboard and one supporting sheet
- Explain how the numbers support your recommendation
Example: "At $28, we project $520 monthly profit, break even at 100 hoodies (45% of our 220-unit capacity), and our PriceSensitivity sheet shows profit stays positive even if we only sell 80 units."
4. Risk (30 seconds)
- Name one downside case from your sensitivity analysis
- Be honest about the weakness
Example: "The main risk is that if volume drops below 80 units, we miss our target profit. This could happen if a competitor lowers their price or if demand is seasonal."
5. Close (30 seconds)
- Explain why your recommendation is still the best choice
- End with a clear, confident statement
Example: "Even with this risk, $28 gives us the best balance of profit and capacity fit. Lower prices would require unrealistic volume, and higher prices would put us above the local market rate."
6. Q&A (2-3 minutes)
- Listen to the question carefully
- Reference your workbook when answering
- Be honest if you do not know — say how you would find out
Example: "That is a great question. Our ProfitMatrix shows that at $25, we would need to sell 150 units to hit our target. We think 150 is achievable based on our market research."
The Q&A section is where you show you really understand your analysis. Use these tips:
- Pause before answering — take 2 seconds to think about the best response
- Reference your workbook — say "Our PriceSensitivity sheet shows..." or "According to our ProfitMatrix..."
- Be specific with numbers — avoid vague answers like "It depends" without explaining what it depends on
- Admit uncertainty honestly — if you do not know, say "We did not test that scenario, but we could add it to our model by..."
- Stay calm and professional — questions are not attacks, they are opportunities to show your depth of analysis
- "What happens if your costs go up by 10%?"
- "How confident are you in your volume estimate?"
- "What would you do if a competitor undercut your price?"
- "Why did you choose this price over the other options you tested?"
- "What is the biggest risk to your recommendation?"
- "How does your recommendation change if your capacity increases or decreases?"
- "What additional analysis would make your recommendation stronger?"
When you are not presenting, you are part of the audience. Your job is to:
- Listen actively and take notes on each team's recommendation
- Ask thoughtful questions that test their evidence and reasoning
- Complete the audience review form for each team (Phase 4)
- Think about how their approach compares to your team's analysis